- Details
- Highlights
- Company
Job description
The Chief Marketing Officer will be responsible for leading and orchestrating all marketing activities across three strategic pillars: Brand, Growth, and Retention, ensuring global brand consistency and commercial impact.
Responsibilities:
BRAND – Build Awareness & Emotional Connection
- Develop and lead Pulsars global brand strategy across core verticals: Hunting and Wildlife Observation.
- Ensure brand consistency across all channels packaging, website, social media, product launches, events, and POS materials.
- Oversee the creation of educational and inspirational content to strengthen brand authority.
- Manage localization and execution across multiple languages and markets.
GROWTH – Drive New Customer Acquisition
- Lead performance marketing efforts across paid media, SEO, content, partnerships, affiliates, and ambassadors.
- Define and optimize a full-funnel acquisition strategy from awareness to sales activation.
- Own key metrics: CAC, ROAS, organic traffic, lead quality, and conversion rates.
- Co-develop marketing plans with distributors setting shared goals, budgets, and KPIs.
- Support local markets with creative assets and execution best practices.
RETENTION – Create Unique Customer Experience
- Build a lifecycle marketing approach focused on onboarding, engagement, retention, and reactivation.
- Partner with product and app teams to enhance post-sale experience (e.g., remote control features, insights).
- Lead CRM, community building, loyalty initiatives, and review generation.
- Establish feedback loops to integrate customer insights into content, product, and service improvements.
TEAM LEADERSHIP
- Lead and scale a multidisciplinary in-house marketing team.
- Introduce agile marketing practices: OKRs, sprints, retrospectives.
- Define clear KPIs and dashboards to track marketing effectiveness.
- Provide coaching, training, and ongoing support to sales contacts in Lithuania to enhance performance.
- Monitor market trends, competitor activities, and customer feedback to inform sales strategies.
- Prepare regular reports and forecasts for regional and HQ management.
Cross-Functional Collaboration
- Collaborate closely with Sales, Product, and Customer Support teams on GTM strategy, messaging, and customer feedback.
Requirements
- 5+ years of senior leadership experience in marketing, preferably in global B2B2C or specialized technology industries.
- Proven success in brand building and digital customer acquisition across international markets.
- Strong expertise in performance marketing, SEO, CRM, and content strategy.
- Experience working with distributors or channel partners on joint marketing efforts.
- Proficiency in marketing analytics tools (e.g., GA4), CMS, CRM platforms, and digital advertising tools.
- Excellent leadership and collaboration skills with both internal teams and external partners.
- Knowledge of English and Russian languages.
Company offers
- Annual Bonus paid according to personal annual goals upon completion of a year of employment.
- Training compensation and opportunities to acquire most up-to-date knowledge to increase your skills and competencies.
- Friendly international team.
- Participation in various internal projects, social-cultural programs and entertainment events organized by the company.
Location
- Vilnius, Vilniaus apskritis, Lithuania
Time of work
- Full-time
Rasa Paulauskė
+37069100145
Alliance for Recruitment is the largest recruitment consultancy in the Baltics measured by capacity, number of successful placements and annual growth. We are a high performing team of recruitment experts from various different industries.
Yukon Group is a pioneer in civil thermal imaging, actively developing a center of competence for thermal imaging technologies in Northern Europe. The company exports its products to more than 70 countries worldwide, with its headquarters located in Vilnius.
As one of the few manufacturers ensuring a full production cycle, Yukon Group offers cutting-edge optical solutions, including thermal imaging devices, digital night vision, and daytime optical instruments widely used in rescue services, hunting, maritime, and security industries.
The company designs, engineers, and manufactures globally recognized PULSAR optical devices, renowned for their superior quality and innovation. In developing complex IoT solutions, Yukon Group integrates the latest technologies, advanced engineering solutions, and artificial intelligence-driven image processing software.