Head of Channel Integration and Digital Marketing

Alliance for Recruitment

Подробности
Основная информация
Компания

Job description

Build and implement an integrated omnichannel strategy by orchestrating actions across the call center, physical branches, and digital channels, ensuring seamless customer journeys and enabling the banks strategic phygital vision.Lead CRM and marketing automation implementation from platform selection to execution.
Own major transformation projects such as loyalty program development, as well as the design and deployment of advanced analytics and decisioning systems that enable customer personalization through next best action and next best offer strategies.
Create and manage a data-driven marketing framework (segmentation, ROI, attribution models).
Build and lead the digital marketing and retail business analytics team from the ground up.
Represent digital growth strategy at C-level.

Requirements

Strong track record in leading digital marketing projects.
Hands-on experience building omnichannel solutions.
Full leadership scope: team building, KPI setting, budget ownership, vendor management.
Deep understanding of marketing technologies (MarTech, CDP, CRM, BI, automation platforms).
Strategic mindset with strong stakeholder communication and project ownership.
Experience in banking, fintech, or digital-native retail businesses is an advantage.
Fluent in English and Lithuanian.

Company offers

Full trust, freedom, and opportunity to build your own department from scratch.
Direct reporting to C-level, participation in strategic transformation.
Hybrid work setup – can be based in Vilnius, Kaunas, Klaipėda or remotely from anywhere in Lithuania.
Annual bonuses (final bonuses depend on both company and individual performance).
Health insurance.
Extra vacation days.
A strong and committed leadership team ready to support digital transformation.

Брутто-зарплата в месяцБрутто/мес. € 7500 - 10000

Место работы

Литва

Тип работы

Полный рабочий день

Контактное лицо
Dovilė Šilalienė
+370 69067723

Alliance for Recruitment is the largest recruitment consultancy in the Baltics measured by capacity, number of successful placements, and annual growth. We are a high-performing team of recruitment experts from various industries.

Our client – Artea – is on a mission to become the most beloved Lithuanian-rooted bank. With bold transformation and growth ahead, they are seeking a Brand & Consumer Loans Project Manager to lead initiatives that strengthen the brand, drive consumer loan growth, and bring innovation closer to people.

We invite you to join as a: Brand & Consumer Loans Project Manager.