As a Medior Digital Marketing Specialist, you independently plan, activate, optimise and evaluate digital marketing campaigns for Etex brands and markets. Your primary specialisation is the Google ecosystem, with a strong emphasis on Google Ads, Google Analytics 4 and campaign measurement.

You translate marketing and business objectives into practical campaign recommendations, accurate platform execution and clear performance insights. You are expected to diagnose why performance changes, take appropriate optimisation actions and turn data into recommendations that stakeholders can use.

While Google is your core area of expertise, you bring working professional knowledge of social advertising platforms. You can independently set up, manage, optimise and report on campaigns in Meta Ads and LinkedIn Ads, while understanding how paid channels work together across the customer journey.

• Own paid search and other relevant Google Ads campaigns from briefing and planning through activation, optimisation and evaluation.
• Translate marketing objectives into channel, audience, budget, bidding and campaign recommendations.
• Configure and manage Google Ads campaign types relevant to the objective, including Search, Performance Max, Display, Demand Gen and YouTube.
• Manage budgets and pacing, monitor delivery and proactively address performance risks.
• Analyse Google Ads and GA4 data to understand campaign traffic, conversions, website outcomes and changes in performance.
• Diagnose issues related to campaign structure, search terms, targeting, bidding, budgets, creative assets, landing pages or measurement.
• Develop clear optimisation plans and turn performance findings into actionable recommendations for brands and markets.
• Define hypotheses, set up structured A/B tests and evaluate results to capture reusable learning.
• Apply campaign naming conventions, URL structures, UTM parameters, conversion definitions and quality-assurance standards.
• Collaborate with analytics, tracking, SEO/GEO, content, marketing automation and local marketing colleagues.
• Independently set up, manage, optimise and report on campaigns in Meta Ads and LinkedIn Ads, aligned with agreed objectives, audiences, budgets and measurement standards.
• Prepare and present concise performance reports that explain what happened, why it happened and what should happen next.
• Identify relevant developments in Google products, automation and AI-enabled advertising, and propose pragmatic tests where appropriate.
• Share practical knowledge and support less experienced colleagues with campaign setup, analysis and optimisation.